Nowadays, even laymen are much more sensitive to quality. I mean, people who overlook minor design flaws are fewer and fewer. Such individuals are not making decisions consciously. But instead, they will decide on their emotions and gut feelings about things they experience.
The essence of what you are going to read about is the following quote:
Good design is good business.
Let me re-word this quote, but this time a little different: Good design is a good investment.
Even though you, the reader, are not a designer, most of you can agree with the following design-related statements.
- Good design makes an excellent first impression.
- Good design helps your business stand out from the rest.
- Good design enables you to build a relationship with your customers.
- A good design makes your website easy to use.
- Good design promotes a consistent brand image.
- Good design is the key to a successful social media presence.
- Good design brings money to the business.
Well, who am I to talk about this? I am a guy passionate about design, and I am grateful that my work involves design. Instead of me, let’s take an example everyone knows—one of the biggest.
Every detail counts!
When I say Apple and Steve Jobs, what comes to mind? Let me help – great design.
In case you haven’t heard about it, one of the most critical aspects of creating products at Apple was none other than DESIGN.
Steve Jobs developed products that looked so cool that they started a trend. Consumers did not know that Apple was creating a product they could not resist in the future. A movement was born.
Apple’s success was realised in its revolutionary new design.
Apple launched a product with clean, simple, minimal, modern, easy-to-understand, and easy-to-use attributes. These products made people immediately click on them. All thanks to the design. The rest is history.
The only thing I wanted to point out with this story is that we should not ignore the importance of design. Every detail counts!
I look at design in a hospitality business through a wide lens, from minor details to the largest. Let me share some examples of what I mean for you to understand it better. A few design mistakes in hospitality are as follows:
The slightest design error:
- for example, a manually crossed-out price on a menu, or
- an ugly handwritten stop sign on the streets or,
- handwritten notes stuck here and there in the restaurant.
Significant design error examples can be:
- a flat interior architectural atmosphere of our restaurant, or
- a poorly created daily service plan for the employees to use during times of busyness.
- hard to find toilets or so loud music that people cannot talk.
Design, as I mentioned, is comprehensive. The way they built the kitchen, the atmosphere of the place, and how the staff uniforms fit into the interior can all be included in the design. What the menu looks like, and how is the bar designed? What kind of music is playing in the background? What smells are there in the restaurant? What kind of lights are there when someone comes in during the day, and what is it like at night? How comfortable is the furniture? The list goes on… almost everything can be traced back to design.
It is important to note here!
We should always observe things from the guest’s perspective.
During an experience, nothing stands out for the guest as long as all the details are in place. But, as soon as something slips (e.g., a dirty toilet), say during dinner, complaints and a bad dinner experience follow.
If, on the other hand, everything goes smoothly, i.e., flawlessly, the guest won’t notice anything about it. They will feel that the evening went well, the place was pleasant, and they will want to return.
Bad design will cost you revenue loss.
Bad design can cause you to lose guests, which also means you lose money. I ask you not to ignore the importance of design!
You never know to whom, when, and where what mood and feeling will be communicated by the work you put out. Whether a basic Facebook cover image or a simple newsletter for your guests, even the layman is much more sensitive today to quality.
people who overlook minor design flaws are fewer and fewer.
Such an individual is not making decisions consciously. But instead, they will decide on their emotions and gut feelings about things they experience. Everything can fail due to bad design. Now you understand what I mean when I refer to: “design.”
If such people’s decision turns out to be negative, you can rest assured that the dear guests will go elsewhere next time. And this is why the big players can’t say enough:
Good design is a good investment.
Thank you for reading my post.
I am Shopi.
I help businesses build solid online foundations.