What if you create something specific that will save you and your customers a tremendous amount of time. How?
- You create a separate page on your website and name the URL /reviews.
- You have a short copy on this site that talks to customers as you would in the “reviews request email”.
- You include all the direct links.
- And you also give them ideas about what to write.
I will explain it all in detail in the following post below.
Create a separate page:
Example: domain. co. nz/review
This URL is for you to use. There is no need to include it in your header menu. Just have it in the “background”.
What to include on this page?
Write a short copy:
Write it in a way that you would ask someone for a review. Also, explain why you would appreciate their feedback. (Because of this reason below.)
Reviews are one of the essential parts of local marketing and SEO.
Include direct links:
Where are your reviews? In other words, where would you like your customers to leave a review: Google Business? Facebook? OTAs? Tripadvisor?
(OTA meaning: Online Travel Agency e.g., Bookingdotcom, AirBnb, Trivago, and so on)
Include all direct links for your business you want to push at that particular time. Perhaps not more than two.
Write ideas for what to write about:
What business are you in?
What products/services are you providing for your customers? Dig in deep, and ask questions like:
- How reliable was my [product/service]?
- How was the [product/service] that I [action] helpful?
- What made you buy my [product/service]?
- What has changed in your life with my [product/service]?
- What did my [product/service] add to your [life/business]?
- or anything that they have found helpful about your [product/services], you can ask them to write down in a review.
Create your questions. Select a few, not too many. And put those questions into action on your “reviews page”. Be short and get straight to the point.
Imagine having this page ready to “fire” when needed. This page will save you time because all you need to do from now on is to send this review URL link to anyone you want to ask for feedback.
The customer receives this link, and they do not have to think. You explained everything and gave them ideas. All they needed to do was click the link and type in a few sentences. Boom! Saving them time is the most important!!
Be clear, do not make customers think. They leave otherwise.
My reviews page looks like this: https://www.shopographic.co.nz/reviews
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Thank you for reading my post.
I am Shopi.
I help businesses build solid online foundations.
Original Image by KTMD ENTERTAINMENT on Unsplash. & modified by me.